Award-winning reporting for Wesfarmers

Wesfarmers has won an AIRA Award (Australasian Investor Relations Association) for “Best Use of Technology for Investor Communications by an Australasian Company”.

According to the judges, Wesfarmers won the award for “presentation of historical financial and other information is all in one place, digitally available and downloadable”.

The Australasian Investor Relations Awards recognise listed entities that have excelled in Investor Relations over the year. Winners are determined based on voting from domestic and international equities analysts and fund managers. They demonstrate best-practice reporting across Australian and South East Asia. Other winners included CSL Limited, Amcor Limited, Transurban Group and Macquarie Securities.

Clarity has worked closely with the Wesfarmers Corporate Affairs team on all aspects of the reporting suite for six years. This award highlights the exceptional work that has been done on three core projects – the Annual Report, the online Sustainability Report and the corporate website.

According to Director Daniel Carroll, the award reflects the methodical approach that was taken when first creating the digital assets.

“We invested heavily in stakeholder research to determine investor needs. In-depth interviews with investors, board, C-suite and media really helped to refine how information is searched for, how often and what the user journey looked like.”

“We used these findings to refine our thinking about the structure of the digital assets,”

Find out how Clarity can help you deliver clear, insightful data about your business: contact us today.


Daniel Carroll

Daniel is a founding Director of Clarity and has been the driving force behind the success of Clarity’s creative team. In his career he has been instrumental in the design of hundreds of visual identities and his work can be seen on a huge range of platforms – from high profile annual reports to diesel trains.